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How To Start a Food Blog

Secrets Revealed: Are you interested in learning how to start a Food Blog? We started Natasha’s Kitchen in 2009 and I’m so glad we did! It has grown into a very fulfilling and seriously FUN full time career for my husband and I. We’ve gotten so much helpful advice from top food bloggers over the years and we are so happy to be able to do the same for you. We’ve found that the most successful people are also the most willing to help others. We created this page to share advice based on what we’ve done that worked and also mistakes we’ve made (and some were so time-consuming and stressful that we want to spare you the same troubles we had). Your blog can be LIVE in less than 30 minutes; no technical skills required! Let’s dive right in to: How to Start a Food Blog 🙂 

How to Start a Food Blog - A Recipe for Success in 3 easy steps from @natashaskitchen

Disclaimer: some of the links below are affiliate links, which means we earn a commission if you purchase something after clicking the link. As always, we only recommend products and services that we trust

First of all , I wanted to share a really great resource with you that I think would be super helpful for many of you.food-blogger-pro-in-post
If you have a blog or are considering one (even if it’s not a food blog), you need to look into Food Blogger Pro. It’s a membership website for food bloggers that shows you how to set up and grow your food blog step-by-step. It has 250+ video tutorials to teach you everything from:

  1. Starting a blog (step-by-step video instructions!)
  2. Building traffic and growing your blog
  3. Improving your food photography, and editing photos
  4. Social media setup and growth
  5. Utilizing all the “essential tools” for your blog (Google analytics, managing giveaways)
  6. How to generate an income through your blog
  7. Writing and creating an e-book

Food Blogger Pro is a membership-based website so you have the option of a monthly membership or yearly membership. It will take  your blog to the next level and that’s why I’m so excited to share it with you!

 (Step 1): Webhost & Naming YOUR Blog

1. The two biggest factors to consider when choosing a hosting company are: reputation and customer service. We recommend Bluehost and signing up is easy peasy. If you’re just starting out, I suggest the least expensive plan and upgrading over time as your blog grows.

 Bluehost is a well-known and reputable hosting company that  has been in business a loooong time. It’s also hugely beneficial to be able to talk to a live person 24-7 if you need help.  Their hosting package also includes a free domain name and there is no setup fee.

If you are serious about your blog, take some time to brainstorm a domain name. Pick something that is catchy, relevant and easy to remember. Run your ideas by your closest friends or fam and get feedback. I think my sister Alla gave me the idea for NatashasKitchen.com! Head on over to bluehost and plug in your ideas. This part is fun and you can stake your claim on your unique domain name asap!

(Step 2): Installing WordPress

After you’ve signed up with Bluehost, you will need to install WordPress (a blogging software). We have used Wordpress from the birth of our blog and love it because of it’s simplicity; it’s very user friendly and installation is a breeze.

After choosing a theme that works for you, click on “Start Building” to install WordPress.

You’re there. You’re officially a blogga. Congrats!! 

(Step 3): Choosing a Theme or Design for your Blog

Thesis Theme for WordPressthesis-125x125-1 – We started out with Thesis and used it for about 2 years. Genesis is very popular Theme as well.

Free Themes for WordPresswordpress-logo – WordPress has tons of free themes available if you’re not ready for purchasing a “premium” theme right away. Start with one of the free themes without spending a lot of money right off the bat. Please do some research and check the theme’s rating before downloading  and install it onto your blog. Avoid themes with three stars or less.

Screen Shot 2015-08-06 at 12.06.06 PMIf you’re serious about your blog and want it to be a full time career,  invest in a custom web design. Cre8d redesigned our blog in August 2015 and it was blog changing! Their communication and work is fantastic. I wouldn’t hesitate to recommend them; worth every penny. If you get a quote from them, let them know I sent you by using my referral code: NK.

Creating an Income With Your Blog

When you’re first starting out, if you decide to place ads on your site, they will help to cover costs. As your blog grows with time, dedication and hard work, it is possible to create a full time income from blogging. The primary ad network we work with is Adthrive.


Click Here for More: Blogging Resources

I hope you found this tutorial on how to start a food blog helpful and do let me know once you’ve published your first blog post. Welcome to the wonderful world of blogging. 🙂

Read comments/reviewsAdd comment/review

  • Jannat
    December 26, 2018

    Your blog is very critical I have ever seen. I’m benefited and I think others will also be benefited. thank’s for share. Reply

    • Natashas Kitchen
      December 26, 2018

      I’m happy to hear that helped! Reply

  • Mika
    March 24, 2018

    Thank You for sharing resources that have helped with your food blogging success. And kudos for your excellent SEO! It’s how I discovered your blog when searching for recipes, and led me now to exploring turning my baking passion into something more. Sending much love and grattitude. Reply

    • Natasha's Kitchen
      March 24, 2018

      My pleasure Mika, I’m so glad you found my page. Thanks for following and sharing your thoughtful, encouraging comments! Reply

  • Mari F
    March 16, 2018

    Hi Natasha, I ran across your blog few months back and I have not been able to thank you for a chicken marinade I got from your blog. I tried it and it was so good. I have been thinking about starting my own food blog and a little bit gardening added to it. Thank you for the info you have listed. I will be asking you tons of questions in the near future. Reply

  • Karen Hay
    March 10, 2018

    Hi There, I was reading your blog about your Maui vacations! We are in Maui now. Please be careful with the full snorkel masks as you stated that is what your husband uses. They are saying that there have been several drowning deaths in Maui linked to the full snorkel mask.if you goggle it you will find out more. Just wanted to make you aware I case you had not heard about it. Love all your recipes and your website. Keep up the great work! Reply

    • Natasha
      natashaskitchen
      March 11, 2018

      Wow that is crazy! I had no idea those were under investigation. I removed the mention about those just in case. Yikes! thanks for the heads up! 🙂 Reply

  • Yaffa Ike
    February 28, 2018

    Do you have receipes for diabetics? Reply

    • Natasha
      natashaskitchen
      March 1, 2018

      Hi Yaffa, I do have plenty of them but there is no such category at this time. Our diet and all other categories can be found on our recipes index page (top menu bar). Reply

  • grace
    February 27, 2018

    You are great Natasha! Reply

    • Natasha's Kitchen
      February 28, 2018

      Thanks Grace! 🙂 Reply

  • Kim
    January 21, 2018

    Hi Natasha,
    love your recipes and videos. Thanks for posting info on how to get started for bloggers. I was hoping you could help me with a couple questions I had regarding getting started with a blog. Should I trademark the name I plan to use before I start my blog? Do I have to start a corporation (register it as a business) before a website is started? Thanks- Reply

    • Natasha
      natashaskitchen
      January 22, 2018

      Hi Kim, I trademarked after 7 years (I probably waited too long), but it is not something that is normally done right away. Also, we incorporated 2 years ago and before that we were an LLC for a year and then before that just a sole proprietorship which doesn’t need to be registered. Look up your state rules on registering your business name in your state. Reply

  • January 18, 2018

    HI Natasha, I have been following your blog for a while and find it inspirational. I caught a podcast where you talked about getting started. I’m working to get my food blog off the ground and found it very helpful. One question about what you said about ads on the website-it seems that your traffic has passed the pointy that you are using Mediavine. My question-what are some of the things you started with when you did not have much traffic? Reply

    • Natasha
      natashaskitchen
      January 18, 2018

      Hi Dave, that question would require an essay. There is so much that goes into it! I would highly highly recommend checking out Pinchofyum.com and reading their revenue reports from the beginning when they first started them. There is so much useful information in them and it helped us out a ton. Reply

  • January 16, 2018

    Thanks for the shoutout in this super helpful post, Natasha!
    ~Jenny, Mediavine Marketing Associate Reply

    • Natasha's Kitchen
      January 16, 2018

      My pleasure Jenny! Reply

  • Francisco
    January 15, 2018

    I needed to make your wreath bread…. But i tried it out and it came out to hard…soft inside . And got even more rock hard the day after…. What did i do wrong … Reply

    • Natasha
      natashaskitchen
      January 15, 2018

      Hi Francisco, I just spotted your comment on IG messenger. I rarely check that inbox which is why it’ is best to ask here. Were you using a convection bake setting? Make sure to use a conventional regular bake mode. It is normal for the crust to be crunch on the outside and crisp when you cut into it but not rock hard. It should still be chewable :). Reply

  • Maricela Gutierrez
    December 21, 2017

    Hi natasha, i just wanted to ask you a question on the vanilla cupcale recipe. I noticed i couldn’t ask you there so i hope you can answer me. I just wanted to know if the measurement on the flour is for sifted flour or non sifted? Reply

    • Natasha
      natashaskitchen
      December 21, 2017

      Hi Maricela, it is non-sifted flour 🙂 I hope you love the cupcakes! Reply

  • November 10, 2017

    Thank you, Natasha! Your article was very useful for me! Two weeks ago I started my own food blog. 🙂 Reply

    • Natasha's Kitchen
      November 10, 2017

      My pleasure Ivanna! I’m so glad to hear you’re enjoying my blog! Thanks for following! Reply

  • November 9, 2017

    Natasha Love your recipes and presentation and I also Love your honesty girl!!! Reply

    • Natasha's Kitchen
      November 9, 2017

      Thank you so much for sharing your encouraging, thoughtful comments Loretta! Reply

  • Tomatona
    November 8, 2017

    Hello Natsha Thanks for sharing your recipes, they helo me a lot. I send your a hug. Reply

    • Natasha's Kitchen
      November 8, 2017

      Hello there! Thanks for following! 🙂 Reply

  • Penny
    October 17, 2017

    This probably is not the correct place for me to post this but since I watched your great video on how to make Artisan bread I have made/baked at least 20 loaves. I have searched all all over trying to find the little flour duster/sifter you use in the video..Could you tell me where you found it? I’d love to have one..
    Thanks for your time and especially for your recipe’s. Especially love the bread !!! Reply

    • Natasha
      natashaskitchen
      October 17, 2017

      I’m so glad you enjoy that recipe!! That little duster is actually a seasoning ball (half of it anyway), that broke so now I use it as a duster. A comparable one would be this one from OXO. (amazon affiliate link) Reply

  • October 16, 2017

    Hi Natasha:) I have a question for my blog that I can’t seem to find the answer to anywhere. How do you add a more about me link that takes you to your about me page under your about me widget on the side of your homepage? I haven’t seen that option in the actual widget that I uploaded. Thanks! Reply

    • Natasha
      natashaskitchen
      October 16, 2017

      Hi Denae, I’m afraid I can’t be much help with that. Our web developer custom designed that for us so I honestly don’t know how he did it. Reply

  • Lynn
    September 29, 2017

    Hi Natasha,
    Love you blog and have for a long time.
    Your advice is great. I looked into the blog designers your recommended but the average food blogger like myself can’t afford the $5,000. What company would you advise to seek help from that wasn’t so expensive? Reply

    • Natasha
      natashaskitchen
      September 29, 2017

      Hi Lynn, I have gone to less expensive ones and I sure paid dearly for it in lost time (tons of site down time) and stress. I have heard good things about the genesis theme and I believe that pinch of yum also has something out that is a pre-made customizable template. Since finding cre8d, I have stuck with them because even though it costs, it is worth every penny for me :). Reply

  • Mari Fanapin
    September 13, 2017

    Hi Natasha…I love your food blog. I had thought of one time to do blogging on food but I don’t know where to stand. After reading this info about food blogging I really want to start. But I guess I need to have a debit card to pay for the service. Thank you. I will be asking you questions from to time. Is that okay? I will let you know when I start Reply

  • Roz
    May 29, 2017

    Hi Natasha, and thank you for this page! I’ve toyed with the idea of a food blog for some time, but have never felt very confident about doing so, so this is really appreciated. I’ve noticed on Facebook that you post a combination of your own material, which you also repeat occasionally, as well as links to other blogs. It’s obviously impossible to come up with new recipes daily, but still, it never feels like you are just constantly recycling the same old stuff, so I was wondering if you have some kind of ratio that you use for original material, repeats, and links? Whatever it is, it works! Reply

    • Natasha
      natashaskitchen
      May 29, 2017

      Hi Roz, I have a schedule that I follow and I post 6-7 times a day with 1 to 2 of my own videos, 3 video posts from blogging friends and 2 photo recipe posts. I post a new video every Friday and I re-share my own videos because Facebook typically shows to only 10-25% of your audience so I re-share, especially if something is really doing well on Facebook because that builds momentum and it just works on Facebook. I hope that helps! I would suggest studying Facebook pages you admire and finding a groove that you like. I use Facebook insights and watch the pages that I admire and I copy success, tailoring it to my own style 🙂 Reply

      • Roz
        May 30, 2017

        Thank you! Reply

        • Natasha's Kitchen
          May 30, 2017

          You’re welcome! Reply

  • Nury
    May 11, 2017

    Hi, sometimes I get a 503 website message when I view this page. I thought you may wish to know, regards Reply

    • Natasha
      natashaskitchen
      May 11, 2017

      Hi Nury, can you refresh and let me know if that is still happening for you? I’m not seeing the error on my end but I definitely want to make sure things are working properly. Thank you!! Reply

  • February 23, 2017

    HI Natasha!! Love the page! I am posting one of your recipes for my Arbonne customers because it is great and fits into our healthy living challenge. Do you have a # (hash tag) I can tag you in so they can visit your blog? Reply

    • Natasha
      natashaskitchen
      February 24, 2017

      Yes absolutely it’s #natashaskitchen and thanks for sharing! Reply

  • Alia
    February 23, 2017

    Natasha, if you follow English grammar rules in this sentence it should say: “it has become a full time thing for my husband and ME”, not I. For +object =For me. “I” in objective case would be ME. Just thought to let you know. Love your blog and recipes BTW. Very colorful and engaging. I am from Ukraine and teach English here now. Reply

    • Natasha's Kitchen
      February 23, 2017

      Thanks for the tip Alia! Thank your for following. Reply

  • Olga
    February 22, 2017

    Hi Natasha, I got a question regarding ad inserting. You know how you add ads within the post instead of just sidebar? I’m currently transferring from Weebly to WordPress and I can’t find an answer how to insert like MediaNet and Google Ads in the middle of posts. Is there a plugin for it or how did you do it? On Weebly it was copy/paste and it worked by itself and here it’s not that simple. Thanks Reply

    • Natasha
      natashaskitchen
      February 22, 2017

      Hi Olga, to be honest I have no idea. My ad provider does it for me. Have you considered signing up for something like adthrive? I’m not sure what their qualifications are for publishers but you might check them out. They optimize everything for you. Reply

  • Anna
    December 6, 2016

    Hi Natasha,
    Is the recipe box a plugin or is that part of the theme you’re using? Reply

    • Natasha
      natashaskitchen
      December 6, 2016

      I’m using easy recipes plus, although their customer service and responding to issues is really poor right now and no one knows why. I may switch in the future but I have been using the easy recipes pluggin for a long time. Reply

  • Gamble, M.
    November 24, 2016

    Those plum pictured are called “Italian” plums. Reply

  • Indira Kakati
    November 11, 2016

    Hi Natasha, Thank you so much for your Bloggers. I have been thinking about a blog for myself for a long time. Your blog has inspired me a lot. I will let you know how far I can go. Thank you once again. Reply

  • Nadia
    October 28, 2016

    Hi Natasha! First off, you blog is beyond inspiring. I’m a new blogger, just trying to get started. I was wondering, if one draws inspiration from another blog, how would you give the credit? Like, do you link to their blog at the bottom or when describing the recipe? I know this is a pretty dumb question but like I said, I’m brand new to this. Reply

    • Natasha
      natashaskitchen
      October 28, 2016

      You can do it whatever way feels comfortable for you. It can also depend on how much changed the recipe is, but no one will ever look down on you for giving credit where credit is due 🙂 Reply

  • October 7, 2016

    Hey Natasha, I am a first time food blogger and loved your jello cake… wanted to try this for so long. Going to try today with a left over fruit cake… will send you my pics. Thanks for this wonderful recipe. 🙂 Reply

    • Natasha
      natashaskitchen
      October 7, 2016

      You are welcome Shilpi and I will be waiting for those pictures 😁. Reply

  • Viktoriya
    October 3, 2016

    Hey Natasha! I was thinking of starting a food blog because I love cooking and sharing recipies 🙂 but a lot of the recipies I share are from “all recipies” which is where individuals share their recipes, sometimes I look at a couple of top rated recipies and blend them together into 1, is that considered copying? I guess the big question is are you allowed to use recipies that you did not create on your own from scratch?
    And let’s I do find a recipie I like is changing 1 ingredient considered my own recipie then? Sorry for any confusion if there is! Reply

    • Natasha
      natashaskitchen
      October 3, 2016

      To be on the safe side, I always give credit where credit is due 🙂 I have found that readers don’t ever mind if you credit another source. I hope that helps! Reply

  • July 30, 2016

    Thanks for the tip about Food Blogger Pro! I just launched a lifestyle blog featuring stress-free recipes and I’m excited to find new resources to help me get going. By the way, your site rocks! Reply

    • Natasha
      natashaskitchen
      July 30, 2016

      You’re so nice! Thank you 🙂 Reply

  • Lidiya
    July 17, 2016

    Thank you for sharing your resources and how to start a professional blog. I have been meaning to start on but wanted to do it the right way. I found the info you provided very helpful. Reply

    • Natasha
      natashaskitchen
      July 17, 2016

      I’m so glad you found it helpful 🙂 Reply

  • Tanya
    July 15, 2016

    Hi I just want to say that I love your blog , I did so many recipes and they always been a success . What computer do you use for your blog , Apple or PC also what camera are you using to take all this beautiful photos as well as video
    Thank you so much
    Tanya Reply

    • Natasha
      natashaskitchen
      July 15, 2016

      Hi Tanya! We use an Apple computer. Here is a list of the tools we use 🙂 Reply

  • Ella
    June 1, 2016

    I have 1 more question. How do u load great videos to Instagram? I’ve been looking everywhere and not finding how to load from pc to instagram. There’s a software called blue something and it keeps freezing and crashing (doesn’t work), and if I load from cellphone it’s really poor quality. What app or software would help fix this issue? Thank you Reply

    • Natasha
      natashaskitchen
      June 1, 2016

      My husband does all of that for me. He does not use an app. He creates a square video in Final Cut Pro and then exports it to our dropbox. From there I download it to my phone and upload it to Instagram. Reply

  • May 23, 2016

    Hi, Natasha, I was so inspired by your recepies! After reading your “for bloggers” section, I decided to give it a try and create my own blog with recepies that my family enjoys. Can you check my website and give me any comments or suggestions?… I know my pictures are not the best yet lol Reply

    • Natasha
      natashaskitchen
      May 23, 2016

      Congratulations on starting your new blog!! It’s a great time to start a blog because there are so many resources out there for growing it and improving. I’m so glad my blog inspired you 🙂 Reply

  • May 21, 2016

    Wow! thank you so much for posting this. I just started a food blog, or to be exact, I’m still in the process of setting it up and let me tell you this post is priceless for a newcomer. I read some other stuff but this is better then anything else out there. And what a coincidence, my sister Alla came up with my blog name too 🙂 thanks again, Natasha Reply

    • Natasha
      natashaskitchen
      May 21, 2016

      That’s awesome and congratulations on starting a blog! I wish you great success! 🙂 Reply

  • Ella
    May 20, 2016

    What type of software or equipment you use to make videos with the recipes? Reply

  • May 2, 2016

    Natasha!! Thanks sooo much for the help! It really means a lot that you’re reaching out to other food bloggers and willing to share it with us 🙂

    I do have one question, If you had to start your food blog all over (from scratch) where would you focus all of your marketing efforts? Pinterest, Facebook, Instagram, etc?

    I’d really love to know your opinion and advice. I love you and thanks again! 🙂 Reply

    • Natasha
      natashaskitchen
      May 2, 2016

      I would do them all and focus on growing them one at a time. Secure your blog name for all of the social medias and start with Pinterest because that is the biggest traffic driver for me of all the social media channels. I would make the rest secondary because I do beleive it is important to connect with your readers on those channels. When you connect with your tribe on social media channels like Instagram and snapchat, they are the ones that become your loyal tribe and share your stuff for you. Reply

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